What is in a name? Lorry loads of cash if you are model of the moment Cara Delevingne.
The savvy supermodel has trademarked her name against future product ranges to ensure that only she can make money from her mouthful of a moniker.
According to the Sunday Times the 20-year-old has set up a company with her property developer father Charles Delevingne, who is listed as co-director.
20-year-old model Cara Delevingne has set up a company and trademarked her name
Kate Moss and Victoria Beckham have also trademarked their names and Beyonce and Jay-Z hit the headlines when they attempted to legally protect daughter Blue Ivy Carter's name.
Cara has been the star model at New York, London and Milan Fashion Week this month
Recently on a shoot with Pepe London Jeans she said: 'I would love to design my own range of t-shirts, really beautiful and simple t-shirts.
'I love them and wear them all the time and I can never find really plain ones. The devil is in the detail.'
Model Kate Moss and designer Victoria Beckham have both trademarked their names